Portfolio

Conducted in-depth analysis of marketing data for an online course provider, identifying key drivers of customer acquisition and retention. Developed actionable insights that informed future marketing investments and improved ROI.

Configured marketing automation workflows for an e-learning platform to nurture leads effectively. Focused on automated email sequences triggered by user behavior, ensuring timely and relevant communication throughout the sales funnel.

Revitalized email marketing strategy for an EdTech company, leading to a 25% increase in lead conversion. Focused on segmenting user lists, crafting targeted content, and analyzing campaign performance to optimize engagement and drive sign-ups.

Designed comprehensive user journey maps for a university admissions department, improving student inquiry response rates by 30%. Visualized key touchpoints and implemented targeted communication strategies to personalize the student experience.

Implemented a data-driven lead generation strategy for an educational services firm, resulting in a 40% increase in qualified leads. Focused on refining audience targeting, optimizing landing pages, and A/B testing campaign elements.

Developed a custom marketing performance reporting suite for a multi-academy trust, providing clear, concise metrics on campaign effectiveness. Enabled data-driven decision-making across multiple schools, enhancing overall marketing efforts.